The TikTok algorithm is known for being one of the most democratic among social networks. Unlike other platforms, it doesn't rely solely on follower count to distribute a video. Well-received content can go viral even from a small profile.
The main ranking factor is watch time. If users watch the video all the way through, TikTok understands the content is interesting and shows it to more people. Comments, shares, likes, and replays also help boost reach.
Another important point is the first batch of impressions. TikTok tests your videos with a smaller group of users, and if engagement is positive, it expands to larger audiences. That's why the first few seconds of the video need to be impactful enough to grab attention.
To grow on TikTok, maintain a consistent posting frequency, use trending music, and follow trends. If you also use Instagram, you can repurpose your content and use InsteLikes to boost Instagram followers while building an audience on TikTok.
